5 Web Domain Name Do’s

The right domain name is not only crucial to the success of your business, but it can help you in your SEO efforts as well. Every good online affiliate knows this and caters their domain around their main keywords. Here are 5 web domain do’s for you affiliate marketing beginners to ensure maximum SEO success.

1.) What’s your main keyword?

If you are to the point of coming up with a domain name, you have probably come up with a theme for your website. Let’s say your theme is tennis racquets. Have you thought about keywords yet? What is your main keyword that you want to use to drive people to your site?

For our tennis racquet example, we will use our main longtail keyword for tennis racquet which is tennis racquet reviews (note: this is not a great niche keyword, for example only).

2.) Hyphenate It

Now that you have a longtail keyword chosen, as long as it is not ridiculously long, hyphenate it. So, in our example, we will now have our potential domain name as tennis-racquet-reviews.com.

This actually serves two purposes. First, it is easier to read by humans. Your potential visitor can see right away that this is a site about tennis racquets. Second, it is easier for search engines to decipher.

Take a look for yourself, which is easier to read?

tennis-racquet-reviews.com
or
tennisracquetreviews.com

3.) Try to get a .com if possible

You know there are a bunch of extensions available, .com, .net, .org, .tv, .info, .gov and the like. However, the one most coveted is the .com. It is the most widely used and recognized.

If not available, try .net. It is the second most recognized. Realize that some people expect certain extensions to identify with a specific type of website. For instance, .org is mostly used with non-for-profit organizations. And, .info is usually an information-based website.

4.) Keep it simple

Hard to spell, hard to pronounce or misspelled domain names will make it difficult for your traffic to find you again. By keeping your domain name simple, you will be assured that your visitor will find you again and again.

5.) Register for more than one year

Search engines, especially Google, want to make sure you are not setting up a spam site. If you register your website for more than one year, you are telling the search engines you believe in your site and intend on creating something meaningful.